“Many companies or businesses that spend on traditional marketing organisations are unaware that the paradigm is forever changing. We are in the internet age where everything has changed, and everyone needs to keep up with modern advertising!“
The global marketplace is constantly evolving and so are the methods of advertising. Companies should always strive to keep up with the changes and advancements to stay competitive. Having said that, when running a business, it is important to effectively manage its different areas, such as customer service, finance, and operations.
Several factors are known to contribute to success in business, like good communication, business strategic plans and decisions, and continuous quality enhancement. But even so, an element of business that should never be neglected and be put at the frontline is advertising.
WHAT IS ADVERTISING?
Advertising is a business component that aims to shape or persuade customers and potential clients to make the purchase. Advertising is the what, where, and how a company communicates its message to its target audience. Moreover, it aids marketing by generating interest and raising awareness among a company’s target audience.
WHAT ARE ITS VARIOUS TYPES?
Man has used advertising since the 20th century. It is a core part of business marketing. There are numerous kinds of advertising, but this article will divide them into two categories: traditional advertising and modern advertising.
Traditional advertising reaches a large number of people with commercial messages and promotional information. Before there was web-based advertising, businesses promoted their products and services through traditional advertising. It includes:
- Print advertising (newspaper, magazine)
- Broadcast media (television, radio)
- In-store displays
- Custom Direct mail
- And in today’s era, websites as well
Modern technology has changed how companies do business. Customers today rely on the Internet to make buying decisions, therefore businesses must be more creative when it comes to promotional strategy. Furthermore, advertising methods have changed how businesses market their products and services. Nowadays, companies use both traditional advertising and new media to get ahead of the competition.
Here are some of the types of modern advertising:
- Online advertising (digital platforms, like email, blogs, social media)
- Mobile advertising
- Advertising kiosks (interactive ad screens, digital signs, and billboards)
- Other forms of advertising, such as advertising through BlossomBookings mobile app (where you just need to make a business profile to proceed)
TRADITIONAL ADVERTISING VS MODERN ADVERTISING: WHICH IS BETTER?
Running an advertising campaign is not easy, and it usually requires working capital. With the advancement of technology and new media, is it still worthwhile to embark on traditional advertising campaigns? NO, I guess!
“If you want your company to be successful, you will need to move away from traditional marketing and tackle the world of Modern Marketing.”
Most small to medium-sized businesses simply lack the resources to implement traditional advertising and track engagement and return. Moreover, they want every dollar tracked and a clear picture of what their marketing money is delivering back into their business. So, this is where BlossomBookings comes in.
BlossomBookings is a mobile app that provides you with everything you need to establish and run a business. All you have to do is to make a business profile on the app and get started! And above all, it’s free!