“You’ve decided to start selling handmade crafts. Congratulations! Now you just need to figure out where to sell them and how to attract a group of interested customers and get in touch with them.”
Why have Handmade crafts become so popular?
These days, people tend to associate handmade crafts with the following qualities and ideals:
- Unique, personal, imaginative, and innovative—the exact opposite of the homogeneous, “cookie-cutter” things created by mega-corporations.
- Contributing to the community.
- Fair labour practises.
Let’s take a deeper look at some of these concepts.
Crafts Bring Back the Personal
Some call it “craftivism,” while others refer to it as the “handmade nation.” But, whatever you name it, artisans are tapping into strong demand for the handmade. Crafting campaigns to “reintroduce the personal into our everyday lives to replace some of the mass-produced.”
Handmade crafts help to nourish communities
Consumers feel that by purchasing a handmade item, they are supporting both the creator and the community.
Consumers respect the one-of-a-kind value of handmade items, the process of production, and good old-fashioned community building. People feel that anybody who hems a pair of jeans, knits a present for a friend, or sells their handmade crafts is helping to rebuild sustainability, consumerism, and our community’s future.
Handmade crafts are made with love
If you ask individuals to write down their thoughts and sentiments regarding crafts and handmade things, the most prevalent theme would be “love.” As it is said, “the hand follows the heart. Only the hand can make what goes back through the hand to the heart.”
Crafts and Handmade Items Correlate to a Higher Willingness-to-Pay
It makes sense that, due to these apparent intangible values, the buyers of handcrafted items are ready to pay more for them. The “Handmade Effect” research, for example, found that on average, customers were ready to spend 17 percent more for a soap labelled as “handmade” than a soap whose advertising did not specify how it was made.
What’s the Best Way to Sell Handmade Crafts?
So, let’s say you’ve been doing what you like for a long time. Making baby sweaters in your local knitting group, hand-dipping candles with unique fragrances, hand-carving furniture out of recycled wood; or anything else that comes to mind.
How can you bring your handmade crafts in front of motivated consumers and get their attention?
There are two easy ways to market your handmade crafts:
- Selling in-person.
- Selling Online.
Why selling your handmade crafts online can be better than traditional selling in person?
The internet has swiftly become the most successful retail landscape during the last two decades. Selling online has its own benefits that can’t be obtained any other way. Let’s find out how.
PROS OF SELLING HANDMADE ITEMS ONLINE:
- Can have much lower expense than paying for a shopfront/stall.
- Higher profit percentages than selling items on consignment in a brick and mortar store.
- Increased work-hour flexibility.
- Large client pool—you can access customers from all over the world, 24 hours a day, 7 days a week, who would never have heard of your product otherwise.
- You can respond quickly and nimbly to market fluctuations by actively changing prices.
The Best Website for Selling Handmade Crafts Online
So far, we’ve looked at the growing demand for handcrafted products as well as the two major ways to market them. Since online selling is an important component of any retail strategy in this day and age, let’s drill down to the best site to sell handmade crafts online.
BlossomBookings is a one-of-a-kind marketplace that brings together a variety of handmade items and artists for customers to order. The benefits of BlossomBookings stretch far beyond simply bringing a new income source to your handicraft items.
The site’s architecture is convenient in terms of connecting buyers with a virtual storefront. It provides a similar sense of community and support to the makers who participate. Its marketplace is much smaller in scale than Etsy’s, which some online craft sellers may actually prefer.
“The better you match the sales venue to your products, the better success you will likely have.”
Many people dive into any opportunity, selling their handmade crafts wherever they can find a table to rent. And there is nothing wrong with a little trial and error, but keep in mind that the better you match the sales venue to your products, the more likely you’ll be successful.
You’ve got a chance, now, to sell your handmade crafts locally in a way you haven’t before. A chance to try something new. Go for it and get listed on BlossomBookings today!